$124,900 Ontario Trillium Foundation Grant Provides New Ticketing Platform to Support Audiences
September 6, 2022
As Drayton Entertainment looks to the Fall and commences plans on its 2023 Season, it will be supported with a $124,900 grant through the Resilient Communities Fund administered by the Ontario Trillium Foundation to acquire a new customer relationship management system (CRM).
A new, robust ticketing platform will be critical in helping Drayton Entertainment continue its recovery from the COVID-19 pandemic. The award-winning theatre organization’s 7 stages across the province were effectively shuttered for more than two years, before reopening this past spring. The system will increase mobile ticket functionalities, thereby reducing in-person lines and congestion; more effectively support online donations and gifts of Membership to sustain theatre operations; and implement attendance capacity limits and physical distancing measures as needed, in response to government and public health guidelines.
“The arts are an essential component of a happy, healthy community, and it’s wonderful to see Drayton Entertainment recognized for the vital role it plays in so many communities throughout southern Ontario,” says Brian Riddell, MPP for Cambridge.
The new ticketing platform will expand on Drayton Entertainment’s work in digital programming and online theatre experiences, allowing the organization to extend its reach and maximize its impact. To date, Drayton Entertainment has included a number of online behind-the-scenes documentaries, live concerts, digital variety shows, and a variety of workshops and programs geared to young people.
“With the support from the Ontario Trillium Foundation we will be in a much better position to meet the needs of audiences today, and anticipate the needs of audiences in the future,” says Alex Mustakas, Artistic Director & CEO of Drayton Entertainment.
The Ontario Trillium Foundation (OTF) mission is to build healthy and vibrant communities across Ontario. As an agency of the Government of Ontario, and one of Canada’s leading granting foundations, last year, OTF invested nearly $209M into 2,042 community projects and partnerships, which included funding for the Government of Ontario’s Community Building Fund. Since 2020, OTF has supported Ontario’s economic recovery by helping non-profit organizations rebuild and recover from the impacts of COVID-19. Visit otf.ca to learn more.
For more information, please contact: Jonathan Randall, Director of Marketing & Development | (519) 621-5511 ext. 233 | firstname.lastname@example.org
In the News
December 22, 2022Queen Elizabeth II Platinum Jubilee Pins Awarded to Drayton Entertainment’s Artistic Director and Executive Director
Alex Mustakas, founding and current Artistic Director of award-winning Drayton Entertainment, and Steven Karcher, Executive Director, have been honoured by Member of Parliament for Cambridge, Bryan May, with Queen Elizabeth II Platinum Jubilee Pins.
November 22, 2022President of Drayton Entertainment’s Volunteer Board of Directors Recognized by Universal Womens Network
Patricia Ziegler, President of Drayton Entertainment’s volunteer Board of Directors, has received the Integrity Award from the Universal Womens Network™ in recognition of her leadership and support of the registered, not-for-profit charitable theatre organization.
November 9, 2022Wizard of Oz Comes Full Circle... and is Toto real?
Listen to Wizard of Oz's Director and Choreographer David Connolly on Bounce 1041. talk about what makes a panto so special and why this is the one you need to see!
October 31, 2022Mamma Mia! Returns to St. Jacobs
This past June, every performance of Mamma Mia! was sold out before the first curtain went up and audiences were yelling Gimmie! Gimmie! Gimmie! more Mamma Mia! And how could we resist you?
October 24, 2022Green Team Youth Ensemble announced for Wizard Of Oz: The Panto at the St. Jacobs Country Playhouse
Announcing the Green Team Youth Ensemble for Wizard of Oz: The Panto at the St. Jacobs Country Playhouse!
October 24, 2022Red Team Youth Ensemble announced for Wizard Of Oz: The Panto at the St. Jacobs Country Playhouse
Red Team Youth Ensemble announced for Wizard Of Oz: The Panto at the St. Jacobs Country Playhouse